Lifestyle

Geographic Branding - Is Weed the New Wine?

Just as you might find a dry Chardonnay from Sonoma or a sweet Moscato from Italy, will a global market open the door for regional branding?

Terroir is the essence of a region distilled into a distinct expression of a plant. Wine, cacao, coffee, and tobacco are only a handful of examples of how the accumulation of soil, climate, terrain, and even the cultural landscape develops into a discernible essence of a final product. The push to document the terroir of cannabis is simply the next logical evolution of this idea, and one already well underway in California.

This Is Why We Need Verified Product Reviews For Cannabis

Real reviews enable new users to make informed decisions, and they provide cannabis brands with objective measures of their impact.

I was reviewing cannabis brand data recently— a chart that compares price against quantity sold. In a traditional industry, it would resemble a downward-sloping demand curve.

But cannabis is not a traditional industry.

Instead of finding a simple graph, I found a hodge-podge of plot points, almost randomized, with little rhyme or reason: young brands, old brands, successful brands, struggling brands—all thrown into the messy mix.

What Cannabis Brands Can Do to Navigate Trump’s Social Media Executive Order

The bill could limit these companies’ ability to use social media in the same ways

At this moment, the entire country is engaged in digesting the daily chaos of multiple crises. With everything that’s going on, it’s easy to miss some impactful changes. These changes could lead to difficult outcomes for those in the cannabis industry. In order to fully understand how to adapt, it’s important to understand the backstory.

Medical vs. Recreational Cannabis: Which Is the Future?

Both cannabis markets are drawing attention. How are these two companies approaching these segments?

The potential of medical marijuana is widely known, not only in Canada and the U.S., but also globally. Many patients find that medical cannabis has helped them with certain health issues where conventional medicine has failed, including chronic pain, post-traumatic stress disorder (PTSD), Crohn's disease, and anxiety.

What’s the best minimum legal age for cannabis?

Minimum legal age varies for all kinds of grownup things. Alcohol, tobacco, and cannabis can be 18, 19 or 21, depending on state, province or territory.

Learning to drive is between 14 and 16, with agricultural states tending to allow driving at a younger age. The age of consent is 16 in most US states and throughout Canada. At 18, you can vote and even run for political office in both countries.