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The Cannabis Industry’s Packaging Problem

One of legal cannabis’s greatest selling points is an obvious one: It’s a plant! Smokable cannabis flower, in particular, has the shortest connection to its original agricultural state. It’s simply dried and cured buds, plucked straight from the original plant.

For folks looking for natural relief from a variety of symptoms, or casual consumers looking to kick back and relax, it’s hard to find a remedy as closely connected to the earth as cannabis.

And yet the rise of legal cannabis has also introduced a growing environmental cost:

How Canadian cannabis firms lost millions on bad greenhouse deals

When Aurora Cannabis acquired greenhouse design firm Larssen in late 2017, it was a shot across the bow of rival Canadian marijuana producers.

In short, the Alberta-based producer was signaling to the industry it intended to win the “funded capacity” race at any cost – even if that meant buying the company designing your greenhouse.

1 Big Question to Ask Yourself Before Buying Aurora Cannabis

Let's call it like it is. Aurora Cannabis (NYSE:ACB) is an underperforming stock, with its shares down more than 90% over the last 12 months. That's not only worse than the S&P 500, up over 12% during the same period, but it's not even close to the Horizons Marijuana Life Sciences Index ETF, which includes many of Aurora's peers and has fallen by 46%.

Aurora Cannabis Can “Strengthen” Its Balance Sheet In The Future But Shareholders Will Once Again Get Massively Diluted

During the last month, we have highlighted Aurora Cannabis Inc. (ACB.TO) (ACB) as a former leader in the Canadian cannabis market and emphasized the company’s need to raise additional capital.

Our prediction came true and today, Aurora Cannabis filed a base shelf prospectus to raise up to $500 million over the next 25 months. The prospectus did not provide much details on the offering as it relates to the type of security that may be sold and we expect to receive more clarity from the Canadian cannabis producer in the near future.

Cannabis, no longer so divisive, draws more conservative support

As Americans head to the polls more divided than ever on social and economic issues, there’s one thing they’re actually coming together on: cannabis.

Much has been made of whether a victory for Democratic nominee Joe Biden, or a potential liberal sweep in the Senate, could bolster marijuana companies. But initiatives on the ballot in a handful of conservative states show Republicans are increasingly on board with legalization as well — perhaps paving the way for an end to federal prohibition, no matter who controls Washington.